In online business everything is based on knowing the target audience, planning the right strategies, knowing how social networks work at a professional level in order to communicate effectively, build loyalty and sell.
It is necessary to know how digital business has been transformed, how the new ways of working are and what are the characteristics of the digital customer and consumer 2.0.
In 100 hours you will have all the necessary knowledge to structure a digital marketing plan that works.
You will know how to create a unique user experience so that when your potential customer lands on your website they take the action you have set as a goal. With Google Analytics you will be able to analyze in depth the number of visitors and visits you receive on your website, where in the world they come from and how they behave, and other questions that will help you in your digital marketing strategy.
You will discover the benefits of ecommerce, how to set up a virtual business and how to sell on Amazon.
You will learn SEO techniques to improve the visibility of your brand or business, to position your website organically and to use Google AdWords fluently. You will find out how to create effective campaigns to increase the visibility of your website or mobile application in Google search engine ads on a pay-per-click basis, thanks to SEM.
You will acquire all the necessary knowledge to perform as the Community Manager that every company needs. You will be able to make yourself visible on the Internet after developing your Personal Brand and thus achieve better professional opportunities for you and the company you provide your services for.
You will learn how to manage social networks such as Twitter, Facebook, LinkedIn, Instagram, YouTube, Snapchat and TikTok, discovering what each of them is for and in what strategy they should be used. In addition, you will learn about the possibilities offered by email marketing and blogs as digital marketing tools.
You will also discover the keys to inbound marketing and Storytelling to attract your potential customers to your content, get them to become customers and know what to do to make them loyal, so that they choose you and discard your competition.
Not only is it essential to create a product or service, you have to know how to sell it. With the help of an effective communication plan, Social Selling and online advertising using mobile and digital media you can achieve your online business objectives.
But beware that building your digital image takes effort and can crumble with a single negative comment, so we will teach you how to optimize the online reputation of your business.
Don’t think twice and take the leap to digital marketing by developing direct and personalized communications that make your potential customer fall in love with your brand.
